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We declared everyday as the Hari Harimau Burger ( The Tiger Burger Day ). Hari Harimau Burger is a word play for “ I want a burger, everyday”. And “ tiger”, is of course because the Malaysian team is also known as the Malayan Tiger. With the introduction of a limited-time-offer burger, the FB campaign is fronted by non than a tiger named RiRi. RiRi created a segment called RiRi’s Review where he asks Malaysian netizens what sport should he review.
SEA GAMES TAG-ON
MAKING A NON-SPONSOR ROAR LOUDER
THAN THE SPONSORS
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